The “Smart Artist Series,” presented by TheaterEngine, Big Heavy World and the Vermont Dance Alliance will feature three *free* evenings of professional development workshops for artists and creatives from throughout the state.
Panels with Q&A will feature experienced regional professionals and topics of “digital marketing basics”, “seeking press exposure”, and fundraising. The presentations will be held 6-8pm on their respective dates (below) in the Lorraine B. Good room on the second floor of Burlington City Arts, 135 Church Street, Burlington.
Following each workshop at 8pm, the hosts invite participants to gather for social networking at The Whiskey Room. The social mixer is hosted by the Chittenden Zone of the Vermont Creative Network.
Workshops are open to all ages; the social mixer is 21+. Both venues are wheelchair accessible. Light refreshments will be served at the workshops.
Workshop 1 will be on “Digital Marketing Basics” on November 19th from 6-8pm.
Speakers: Kylie Halpin: Director of Digital Marketing at Hark Digital in Burlington, and Andy Butterfield (Director of Marketing and Communications at Weston Playhouse)
Where should you be online? When, why, and how should you spend money advertising on the internet? What digital tools matter to artists and artistic organizations? How can you be sure what’s working and what’s not? Kylie Halpin (Director of Digital Marketing at Hark in Burlington) and Andy Butterfield (Director of Marketing and Communications at Weston Playhouse) will discuss the basics of a digital foundation and how to use online tools to maximize your outreach. Then discuss when, why, and how to spend money advertising online - and when not to. Participants will leave the workshop armed with immediately impactful action-items and relevant industry data to help inform future decisions.
Workshop 2 will be on “Getting Press” on December 3rd, from 6-8pm.
Panelists: Pamela Polston, Coeditor/Associate Publisher, Seven Days, Mary Engisch, Host/Reporter, Vermont Public Radio, Galen Ettlin, Anchor/Reporter, WCAX
Media experts offer their insight about the most effective approaches to ‘earning press’ in print, radio and television. Pamela Polston is cofounder, coeditor and associate publisher of Seven Days. In 2015, she was inducted into the New England Newspaper Hall of Fame. Mary Engisch is the host and reporter for Weekend Edition Saturday and Weekend Edition Sunday on VPR and a director for Vermont Edition. From 2014-2018 she hosted Art Hounds, a weekly arts calendar segment. Galen Ettlin is an American Emmy-nominated Bilingual TV Anchor/Reporter/Producer, SPJ winner, and GLAAD award nominee. He anchors the Channel 3 News at 5:30 & 11 p.m. for WCAX in Burlington.
Workshop 3 will be on “Artist Funding” on December 17th from 6-8pm.
Guests: Amanda Rafuse: Fundraising consultant and former Director of Development at Northern Stage, Alice Dodge: Executive Director for the VT Center for Arts and Learning, Abbey Salomon: Loan Officer at Community Capital of Vermont, Dominique Gustin: Artist Services Manager at the Vermont Arts Council, Hanna Satterlee: Founder and Director of the Vermont Dance Alliance
Learn where to get funding as an artist or artistic organization. Grants, loans, memberships, sponsors, and fundraisers. What are the different opportunities for artist funding? What works for individual artists and what works for organizations? Hear from a group of experts with experience getting funding or granting funding to artists and creative organizations.
Theater Engine, Big Heavy World and the Vermont Dance Alliance are all working to improve the quality of life for Vermont artists, each providing a network and “hub” for Theater artists, Musicians, and Dancers alike. Our three missions are aligned to support and encourage Vermont artists to network and convene, for the purpose of developing a clearer understanding of public needs, and how our work as artists and arts educators, activists and leaders can address these needs and change. These three professional development workshops are a strong effort to help foster a thriving artistic community throughout the state.
These three organizations are sharing the production and organization tasks, in order to provide a meaningful experience for creatives to learn, engage with one another, and take away tools and “next steps” to improve their access and outreach within our communities.
Special thanks to our sponsors: Main Street Landing Performing Arts Center, Burlington City Arts, Vermont Creative Network, Chittenden Zone, Hark, Community Capital of Vermont, and our Media Sponsor 105.9FM The Radiator.